Built on pure HTML/CSS/JS with zero framework overhead, deployed to a global content delivery network. The result: a site that loads in under a second anywhere in the world.
Speed Metrics — Desktop
Every element of the site's SEO infrastructure was architected before the first line of content was written. Schema markup, Open Graph, local SEO signals, canonical tags, and semantic heading hierarchy — nothing left to chance.
Hidden structured data tells Google exactly what type of business this is, who the attorney is, and what questions the site answers. Google uses this to show richer results in search — like the attorney's credentials and FAQ answers directly on the results page.
The site's code quietly signals to Google that this is a real Tampa Bay law firm serving specific Florida cities. This helps the site surface when local clients search for 1031 exchange help — not just people searching nationally.
When someone shares the site on LinkedIn, X, or any messaging app, a properly formatted preview card appears automatically — with the site's name, description, and a high-quality image. Every share looks professional without any extra effort.
Single H1, semantic H2 section headers, H3 for service types. Meta description targets primary commercial intent keyword. Robots meta with max-snippet, max-image-preview large. Canonical URL set. Author meta with attorney name.
No WordPress. No React. No page builders. Pure HTML, CSS, and vanilla JS deployed to a global content delivery network — the fastest possible stack for a professional services site.
No existing brand. Name, identity system, color palette, typography, and tone of voice all created for this engagement.
The wordmark pairs Cormorant Garamond — a serif with the weight of a law firm letterhead — with a strategic use of the brand green and gold. Ivy references both the institution and the prestige signal it carries.
Every technical and design choice was made with one question in mind: does this make the site faster, more trustworthy, or easier to find?